Value Proposition

TALKING SALES 145:   “Buyers are transitioning from commodity to value”

TALKING SALES 145: “Buyers are transitioning from commodity to value”

          “Grow profitability by only selecting clients that recognise value” – Interview by John Smibert     Have your…

TALKING SALES 126: “How good is your buyer’s business case?

TALKING SALES 126: “How good is your buyer’s business case?

            “A strong buyer’s business case enhances the chance of a positive decision” – Interview…

TALKING SALES 114: “Jointly crafting a buyer’s value proposition”

TALKING SALES 114: “Jointly crafting a buyer’s value proposition”

            “Developing and leveraging the customer value proposition” – Interview by John Smibert.   What…

TALKING SALES 69: “Value is in the eyes of the beholder”

TALKING SALES 69: “Value is in the eyes of the beholder”

             ‘Value Proposition’ is a hackneyed term – we need to understand its true meaning…

TALKING SALES 47: “Laser Targeted Value Proposition”

TALKING SALES 47: “Laser Targeted Value Proposition”

Interview by John Smibert Because Tony Bonanno is a specialist in the use of value propositions to open doors and close sales I asked him…