Start with why

TALKING SALES 177: How sales teams win by embracing a culture of purpose

TALKING SALES 177: How sales teams win by embracing a culture of purpose

         “We need a deliberate strategy to develop a culture of purpose” – interview by John Smibert.  …

TALKING SALES 150: “Start with why”

TALKING SALES 150: “Start with why”

  The brilliant Simon Sinek did a TED talk that I love titled “How great leaders inspire action“. The essence…