Social Selling

TALKING SALES 180: “Tailoring B2B content for each social platform”

TALKING SALES 180: “Tailoring B2B content for each social platform”

               “Leverage the unique psychology of each social platform” – Interview with John Smibert    …

“Why are 60% of your salespeople failing?” discussion with Tony J. Hughes

“Why are 60% of your salespeople failing?” discussion with Tony J. Hughes

About 60% of B2B salespeople are not achieving their numbers. There are a number of reasons for this yet one of…

Why Digital Marketing is Failing in Enterprise Accounts

Why Digital Marketing is Failing in Enterprise Accounts

Companies with marketing departments that have invested huge amounts in digital marketing, marketing automation, content marketing, the digital buyer’s journey…

TALKING SALES 165:   “Social selling – the silver bullet that can kill your sales?”

TALKING SALES 165: “Social selling – the silver bullet that can kill your sales?”

“When it comes to prospecting use all the eggs in your basket“ –  Interview by John Smibert   Social and…

TALKING SALES 148: “Business strategy before social media strategy”

TALKING SALES 148: “Business strategy before social media strategy”

               “Let’s try social media – we’ll worry about strategy later!!!!” – Interview with John Smibert…

TALKING SALES 130: “Podcasting for salespeople! What’s the point?”

TALKING SALES 130: “Podcasting for salespeople! What’s the point?”

              “Podcasting is a great tool for improving sales productivity” – Interview with John Smibert…

5 Explosive Statistics That Change B2B Selling Forever !

5 Explosive Statistics That Change B2B Selling Forever !

It is said that Mark Twain once famously quoted British Prime Minister Benjamin Disraeli who reportedly had said this: “There are three kinds…

TALKING SALES 105: “Listen to your customer’s customer”

TALKING SALES 105: “Listen to your customer’s customer”

              “Your customer’s customer will tell you what you need to know to sell”…

TALKING SALES 104:	“The sales curator” – Sue Barrett

TALKING SALES 104: “The sales curator” – Sue Barrett

                     “Curating content to educate and influence the customer” – Interview…