Marketing

TALKING SALES 188: “Marketing Issue 2: Sales lead follow up”

TALKING SALES 188: “Marketing Issue 2: Sales lead follow up”

“50% of all marketing leads are never followed up by the sales“ – A ‘Talking Sales’ discussion with John Bedwany…

TALKING SALES 172:   “Why sales and marketing need to unite”

TALKING SALES 172: “Why sales and marketing need to unite”

              “Sales & Marketing must team together to drive a shared outcome” – Interview…

Why Digital Marketing is Failing in Enterprise Accounts

Why Digital Marketing is Failing in Enterprise Accounts

Companies with marketing departments that have invested huge amounts in digital marketing, marketing automation, content marketing, the digital buyer’s journey…

TALKING SALES 117:  “Social media technology madness – how to choose”

TALKING SALES 117: “Social media technology madness – how to choose”

              “Forget about the shiny new toy; think about your business strategy” – Interview…

Death of A Sales Lead, or: What’s the Problem with Marketing’s Sales Leads ?

Death of A Sales Lead, or: What’s the Problem with Marketing’s Sales Leads ?

My firm specialises in working with Sales and Marketing teams in medium and large B2B organisations. We show them how to get…

Back to the Future of Sales and Marketing

Back to the Future of Sales and Marketing

  I have a futuristic story of how an organisation – maybe one like yours – substantially grew their revenues from…

TALKING SALES 48: “Reducing the time salespeople spend on marketing”

TALKING SALES 48: “Reducing the time salespeople spend on marketing”

Interview by John Smibert Peter Strohkorb tells us that salespeople in many organisations find it difficult to get access to the content…

TALKING SALES 36: “Is marketing wasted on salespeople?”

TALKING SALES 36: “Is marketing wasted on salespeople?”

Interview by John Smibert In this video Peter Strohkorb talks about why “only 25% of the sales leads and collateral that marketing…