EQ

TALKING SALES 192: “Emotion vs Logic in B2B Sales”

TALKING SALES 192: “Emotion vs Logic in B2B Sales”

             “Sell to the heart, justify to the head”  – A discussion between Cian McLoughlin and  John Smibert.  …

TALKING SALES 100: “Right Brain Selling”

TALKING SALES 100: “Right Brain Selling”

       “People analyse with their left brain and decide with their right”  – Discussion with  John Smibert.   How do…