Elevator speech

TALKING SALES 114: “Jointly crafting a buyer’s value proposition”

TALKING SALES 114: “Jointly crafting a buyer’s value proposition”

            “Developing and leveraging the customer value proposition” – Interview by John Smibert.   What…

TALKING SALES 69: “Value is in the eyes of the beholder”

TALKING SALES 69: “Value is in the eyes of the beholder”

             ‘Value Proposition’ is a hackneyed term – we need to understand its true meaning…