CRM

TALKING SALES 158: “A better CRM means a better customer experience, but how?”

TALKING SALES 158: “A better CRM means a better customer experience, but how?”

“CRM can help a salesperson from walking into a trap” – Discussion with John Smibert.   There is a high rate…

TALKING SALES 133:  “A Sales Manager is a reporting regulator”

TALKING SALES 133: “A Sales Manager is a reporting regulator”

       “The sales reporting system must help the salesperson to be more successful” – Interview by John Smibert     Sales reporting can be a…

Why Change Management Goes Against Human Nature.

Why Change Management Goes Against Human Nature.

Have you ever wondered why managing change in organisations is so hard to do ? What is it that makes…

Why your Business Case for CRM and MarTech is most probably WRONG !

Why your Business Case for CRM and MarTech is most probably WRONG !

“Half the Money I spend on Advertising is wasted. The Trouble is I don’t know which Half.” This famous line was…

TALKING SALES 73: “LinkedIn versus CRM – What’s the future hold?”

TALKING SALES 73: “LinkedIn versus CRM – What’s the future hold?”

           “Is LinkedIn threatening our CRM implementations?” – interview by John Smibert.     The emergence of…

TALKING SALES 37: “Track the buying process”

TALKING SALES 37: “Track the buying process”

  In this interview John (JD) Dean emphasises the importance of being aware of, and to track, the buying process that…

TALKING SALES 28: “Avoid Point Solutions to Improve Sales” – Sue Barrett

TALKING SALES 28: “Avoid Point Solutions to Improve Sales” – Sue Barrett

In this 3 minute interview Sue Barrett talks to John Smibert about the need to avoid implementing ‘point solutions’ in your…

CRM, SFA, and Sales Enablement. The Same?

CRM, SFA, and Sales Enablement. The Same?

  By Tony J Hughes (A reprint from my LinkedIn Pulse page) Customer churn is a cancer eating away at most…

TALKING SALES 5: “Choosing the right sales methodology” with John Dougan

TALKING SALES 5: “Choosing the right sales methodology” with John Dougan

Choosing a sales methodology.  Interview by John Smibert I was delighted to talk with John Dougan on this subject. In…

Rethinking CRM and Business Engagement

Rethinking CRM and Business Engagement

How sales engagement is changing and what we need to do to stay ahead of the wave in order to…