buyers journey

TALKING SALES 122:  “Why marry up the sales process with the buyer’s journey?”

TALKING SALES 122: “Why marry up the sales process with the buyer’s journey?”

         “The magic happens when the sales & buying processes interconnect”  – Discussion with  John Smibert.     I asked…

TALKING SALES 117:  “Social media technology madness – how to choose”

TALKING SALES 117: “Social media technology madness – how to choose”

              “Forget about the shiny new toy; think about your business strategy” – Interview…

5 Explosive Statistics That Change B2B Selling Forever !

5 Explosive Statistics That Change B2B Selling Forever !

It is said that Mark Twain once famously quoted British Prime Minister Benjamin Disraeli who reportedly had said this: “There are three kinds…

Follow the Yellow Brick buyer’s journey

Follow the Yellow Brick buyer’s journey

By Steve Hall                When Dorothy set off on her journey to Oz her…