B2B

TALKING SALES 188: “Marketing Issue 2: Sales lead follow up”

TALKING SALES 188: “Marketing Issue 2: Sales lead follow up”

“50% of all marketing leads are never followed up by the sales“ – A ‘Talking Sales’ discussion with John Bedwany…

TALKING SALES 182: “Stop paying salespeople commission”

TALKING SALES 182: “Stop paying salespeople commission”

              “Does traditional salesperson incentives drive the wrong behaviour?” – Interview by John Smibert…

TALKING SALES 181: “Referral Strategy” – John Dougan

TALKING SALES 181: “Referral Strategy” – John Dougan

              “Is it wrong to simply to ask for a referral?” – an interview by John Smibert.  …

TALKING SALES 180: “Tailoring B2B content for each social platform”

TALKING SALES 180: “Tailoring B2B content for each social platform”

               “Leverage the unique psychology of each social platform” – Interview with John Smibert    …

TALKING SALES 178: The basics of sales prospecting

TALKING SALES 178: The basics of sales prospecting

                “Get the basics right and the rest will follow“ –  Interview by John Smibert…

TALKING SALES 177: How sales teams win by embracing a culture of purpose

TALKING SALES 177: How sales teams win by embracing a culture of purpose

         “We need a deliberate strategy to develop a culture of purpose” – interview by John Smibert.  …

TALKING SALES 172:   “Why sales and marketing need to unite”

TALKING SALES 172: “Why sales and marketing need to unite”

              “Sales & Marketing must team together to drive a shared outcome” – Interview…

Why Digital Marketing is Failing in Enterprise Accounts

Why Digital Marketing is Failing in Enterprise Accounts

Companies with marketing departments that have invested huge amounts in digital marketing, marketing automation, content marketing, the digital buyer’s journey…

TALKING SALES 166: “Sales Challenge 7 – Effective inside sales”

TALKING SALES 166: “Sales Challenge 7 – Effective inside sales”

“Salespeople should never pick up the phone and build pipeline“ – A ‘Talking Sales’ discussion with John Smibert   How…