B2B sales

TALKING SALES 184: “A good sales manager is a great communicator”

TALKING SALES 184: “A good sales manager is a great communicator”

       “Good sales managers communicate effectively up, down and across” – Interview by John Smibert     Have you ever experienced a…

TALKING SALES 183: “The managers role on a sales call”

TALKING SALES 183: “The managers role on a sales call”

              “First agree your role before riding shotgun” – Interview by John Smibert.     One…

TALKING SALES 176:   “Implementing Referral Selling for competitive advantage”

TALKING SALES 176: “Implementing Referral Selling for competitive advantage”

       “Effective referral programs require skill and behavioural change” – Interview by John Smibert.   In my last…

TALKING SALES 175: Is your forecasting inaccuracy frustrating you?

TALKING SALES 175: Is your forecasting inaccuracy frustrating you?

“Forecasting! The greatest cause of chagrin for most sales leaders and CEO’s” – A discussion by John Smibert.     In sales what…

TALKING SALES 174:   “We buy with our heart”

TALKING SALES 174: “We buy with our heart”

             “Why do we buy with our hearts but sell with our heads?”  – Discussion…

TALKING SALES 173:   “Strategy vs Metrics for high performance”

TALKING SALES 173: “Strategy vs Metrics for high performance”

 “To achieve high performance first focus on strategy before metrics” – Interview by John Smibert   Most sales organisations focus…

TALKING SALES 172:   “Why sales and marketing need to unite”

TALKING SALES 172: “Why sales and marketing need to unite”

              “Sales & Marketing must team together to drive a shared outcome” – Interview…

TALKING SALES 169: “Using visuals to enhance your customer conversation” – Dean Kelly

TALKING SALES 169: “Using visuals to enhance your customer conversation” – Dean Kelly

          “Supporting a conversation that’s fundamentally about the client” –   interview by John Smibert.    In a recent video Dean Kelly…

TALKING SALES 170:  “Aligning Sales and Marketing on the buyer journey” – Graham Hawkins

TALKING SALES 170: “Aligning Sales and Marketing on the buyer journey” – Graham Hawkins

              “ The right message at the right trigger point along the buying journey” –…

Why Digital Marketing is Failing in Enterprise Accounts

Why Digital Marketing is Failing in Enterprise Accounts

Companies with marketing departments that have invested huge amounts in digital marketing, marketing automation, content marketing, the digital buyer’s journey…