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Sue Barrett

Helping people & businesses sell better. CEO I Sales Philosopher I Sales Strategist I Speaker I Adviser I Trainer I Activist


Helping people and businesses sell better, Sue is a Sales Philosopher, Sales Strategist, Speaker, Trainer, Adviser & Business Activist. She lives by the philosophy that 'Selling is everybody’s business and everybody lives by selling something' helping people sell better at healthier margins and leaders make more informed decisions about how to lead & manage their sales teams & operations.

Sue is the founder & CEO of the innovative & forward thinking sales advisory & education firm, Barrett & the online sales education & resource business, The first to get Selling a university qualification, Sue is regarded by mainstream business publishers as one of the most authoritative thought leaders reporting on the selling profession in Australia today, with articles featuring weekly in BRW & SmartCompany, & bimonthly in IPA's magazine The Public Accountant.

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Sue Barrett

Recomendations for Sue Barrett

Don Sutherland      
Director of Sales, DENTSPLY AUSTRALIA       DENTSPLY Australia is proud to be the first Australian company to have enrolled our entire sales team into the Barrett Consulting Group's "Sales Essentials" program. In doing so, every member of our sales team is now - or is about to be - accredited with a Diploma of Sales and a Certificate IV in Business-Sales, endorsed by Swinburne University. Not only has this provided every member of our team with a tertiary qualification, but it has been a wonderful opportunity to professionally develop our people and promote the art of selling as a university recognised profession. The dental market is fiercely competitive and, although we have offered formal sales training programs to each of our sales and marketing associates since 1995, none have proven to offer a level of client insight comparable to that of Sales Essentials. The program's core focus revolves around the exchange of a genuine value proposition, coupled with a highly effective strategy to move promptly towards understanding the client's priorities. In the 2 years since we embarked on this development path with Barrett Consulting Group, we have radically improved our sales business results, returning profitable sales for the last 15 months and establishing deeper business partnerships with a vast array of our clients. Incredibly, we have not fielded one resignation from within the sales team since all associates graduated. As an organisation, we are ever conscious of the need to ensure that every investment we make delivers a tangible return. Our enrollment in Sales Essentials has proven to be one of the most rewarding professional development programs that we have ever  introduced to our team and we look forward to continuing down that same path for the foreseeable future.  

Felicity Grey 
Managing Director at Nuffnang Australia, Founder of Theory Crew PR
Sue Barrett and her team are true experts in every sense of the word. Barrett is leading the way for sales professions in every sector. Sue is a visionary and is committed to imparting her knowledge and best practice offerings to help businesses she works with succeed. Deasil PR is delighted to be working with Sue Barrett and her team and has developed a mutually beneficial partnership. Sue is great media talent and a truly gifted writer and it's a pleasure to work with her

Craig Dorward
General Manager - Ausply at Big River Group "Sue lead our sales training course with a diverse mix of attendees. She was engaging and able to provide real world examples to anchor the concepts we were learning. I found Sue to be professional, extremely knowledgable and an inspiring person. I highly recommend Sue and her program to any organisation striving to be market leaders. Thanks Sue and look forward to sharing our successes as a result of your program".


Some clients of Sue Barrett

Authored by Sue Barrett