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Keith Dugdale

Owner of The Business of Trust I Co-author of Smarter Selling I International Speaker and Business Coach


Keith is passionate about helping people build trust in business.

He co-authored the best-selling “Smarter Selling: How to grow sales by building trusted relationships”

Keith works closely with professional services and business-to-business organisations all over the world, helping them to improve the trust they have in their relationships both internally and externally.

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Keith Dugdale

Recomendations for Keith Dugdale

Julien Lepetit   Business Manager NSW+ACT | Europe at E2Designlab
I consider myself extremely lucky that my professional path crossed that of Keith nearly four years ago, and that I can count Keith as one of my mentors today. In the space of four years, Keith and his ENGAGE approach to business have given me the tools and the confidence to take my career in a different direction, at a much faster pace. Keith has shaken my frame of reference, and this has delivered so much for me, personally, and for my organisations. Keith has been (and continues to be), a very influential person in my career. I cannot recommend highly enough for anyone to try and get to know the man and his approach to business.

Alan Blair  Building Businesses Fit for Humans
I have attended dozens of sales training courses and read almost every business book about sales and building relationships over my 20 year sales career. Out of all of them, I am only willing to recommend one. Keith Dugdale has literally written the book on building relationships as a deliberate sales strategy. He walks the talk and is a genuine expert in the field second to none. The great thing about Keith's philosophy is that it stands the tests of time and application in the real world. There is no hint of "slick tricks" with Keith, just proven methodology and right mindsets that get results.


Some clients of Keith Dugdale

Authored by Keith Dugdale