Contributor Page

John Smibert

B2B Client engagement | Strategic Selling & Account Management |Personal Branding for Sales Teams | keynote speaker.


John leads three related organisations, Custell, Strategic Selling Group and Sales Masterminds APAC.

These help B2B selling organisations, who recognise the need to transform their sales capability, to respond to the tsunami of change that is starting to wash over us all.

He works with people who recognise that to survive they must more strategically support their customer in their buying journey - and understand that they must become specialists in the customer's domain in order to be of value to them.

He also helps sales teams build differentiated personal brands and leverage the digital and social worlds to engage to create trust and value.

social-icons social-icons social-icons social-icons

John Smibert

Recomendations for John Smibert

Tony J. Hughes    Strategic Social Selling Leader, B2B Sales Mastermind, Provocative Keynote Speaker and Best Selling Author.
"John is a personal mentor to me and has been a key contributor in my social media strategy. He is one of those very rare individuals who can bring old school and new school together to build a personal brands online. His Strategic Selling group on LinkedIn is a must for anyone in enterprise or business-to-business selling. Engage John with 100% confidence; he is a man of complete integrity and delivers exceptional value and wisdom".  
Jean-Luc Leterme     Principal Success Specialist, APAC at Salesforce
"I've had the pleasure to work with John for several years while at Fujitsu in A/NZ. John was instrumental in the planning and deployment of the Customer Satisfaction Management program that helped us improve and secure value-driven relationships with 70+ of our major clients across Australia and New Zealand. John's level of customer service and flexibility are exemplary - besides being a great coach".

Calvin Bradshaw   Managing Director at Service Innovation Pty Ltd
"Having worked with John on a number of occasions over the last 6 years, I can thoroughly recommend his relationship benchmarking methodology, sales engagement strategies and associated toolsets. John is widely respected in the industry for his integrity, experience, and ability to clearly articulate a relationship or sales and engagement strategy that works -- not just for the client, but also for partners and the internal stakeholders. John is also an honest and genuine person to work with."
Sir Tim Purcell    Management Professional
"I had the privilege to work with John on a joint client engagement. The engagement was long and complex and John brought the best out in his organisation to enhance the bid process. His relationship skill with the client at the most senior level was one I was able to learn from. John was both driven for the best outcome for the client and passionate about success"


Some clients of John Smibert

Authored by John Smibert