Writing content

TALKING SALES 138: A personal branding case study

TALKING SALES 138: A personal branding case study

      “The customer wants to see that you are a domain expert”  – Discussion with  John Smibert.  …

TALKING SALES 65: “Should salespeople create content?”

TALKING SALES 65: “Should salespeople create content?”

               “Should salespeople write articles?” – interview by John Smibert. The emergence of personal branding…

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Strategic B2B Social Selling – A brief for the CEO
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Sales Tools

5 sales management questions for insight and value
  In a recent interview with Dean Kelly “How to conduct the Internal... More
Bubble Chart – creating value in client conversations
  In a recent article titled “How to challenge your customer”... More
Death of A Sales Lead, or: What’s the Problem with Marketing’s Sales Leads ?
My firm specialises in working with Sales and Marketing teams in medium and larg... More
Rethinking CRM and Business Engagement
How sales engagement is changing and what we need to do to stay ahead of the wav... More
TALKING SALES 117: “Social media technology madness – how to choose”
              “Forget about the shiny new toy; think about your bus... More