Social Selling

Why Digital Marketing is Failing in Enterprise Accounts

Why Digital Marketing is Failing in Enterprise Accounts

Companies with marketing departments that have invested huge amounts in digital marketing, marketing automation, content marketing, the digital buyer’s journey…

TALKING SALES 165:   “Social selling – the silver bullet that can kill your sales?”

TALKING SALES 165: “Social selling – the silver bullet that can kill your sales?”

“When it comes to prospecting use all the eggs in your basket“ –  Interview by John Smibert   Social and…

TALKING SALES 148: “Business strategy before social media strategy”

TALKING SALES 148: “Business strategy before social media strategy”

               “Let’s try social media – we’ll worry about strategy later!!!!” – Interview with John Smibert…

TALKING SALES 138: A personal branding case study

TALKING SALES 138: A personal branding case study

      “The customer wants to see that you are a domain expert”  – Discussion with  John Smibert.  …

TALKING SALES 130: “Podcasting for salespeople! What’s the point?”

TALKING SALES 130: “Podcasting for salespeople! What’s the point?”

              “Podcasting is a great tool for improving sales productivity” – Interview with John Smibert…

Social Selling Hype and Reality

Social Selling Hype and Reality

                    This article was first published on LinkedIn. Just recently I had the privilege…

TALKING SALES 65: “Should salespeople create content?”

TALKING SALES 65: “Should salespeople create content?”

               “Should salespeople write articles?” – interview by John Smibert. The emergence of personal branding…

The Professor: The Facebookification of LinkedIn

The Professor: The Facebookification of LinkedIn

  In this short interview by Tony Hughes, Professor H. Diculous discusses the ramifications of LinkedIn adopting some of the Facebook…

White Papers

Strategic B2B Social Selling – A brief for the CEO
                                      By Tony...... More

Sales Tools

5 sales management questions for insight and value
  In a recent interview with Dean Kelly “How to conduct the Internal... More
Bubble Chart – creating value in client conversations
  In a recent article titled “How to challenge your customer”... More
Death of A Sales Lead, or: What’s the Problem with Marketing’s Sales Leads ?
My firm specialises in working with Sales and Marketing teams in medium and larg... More
Rethinking CRM and Business Engagement
How sales engagement is changing and what we need to do to stay ahead of the wav... More
TALKING SALES 117: “Social media technology madness – how to choose”
              “Forget about the shiny new toy; think about your bus... More