Win-Loss Review

TALKING SALES 32: “Win-Loss review: Gaining customer buy-in”

TALKING SALES 32: “Win-Loss review: Gaining customer buy-in”

  In this Interview Cian McLoughlin shares his experience with gaining customer commitment to participate in a win-loss review. John…

TALKING SALES 18: “Create Lasting Value with WinLoss Analysis”

TALKING SALES 18: “Create Lasting Value with WinLoss Analysis”

  In this 3 minute interview with John Smibert, Cian McLoughlin gives us some insight into the value of Win…

White Papers

Strategic B2B Social Selling – A brief for the CEO
                                      By Tony...... More

Sales Tools

5 sales management questions for insight and value
  In a recent interview with Dean Kelly “How to conduct the Internal... More
Bubble Chart – creating value in client conversations
  In a recent article titled “How to challenge your customer”... More
Death of A Sales Lead, or: What’s the Problem with Marketing’s Sales Leads ?
My firm specialises in working with Sales and Marketing teams in medium and larg... More
Rethinking CRM and Business Engagement
How sales engagement is changing and what we need to do to stay ahead of the wav... More
TALKING SALES 117: “Social media technology madness – how to choose”
              “Forget about the shiny new toy; think about your bus... More