Process & Methods

TALKING SALES 140: “Why measuring your pipeline is erroneous”

TALKING SALES 140: “Why measuring your pipeline is erroneous”

       “Are you misleading yourself when you measure your pipeline” – Interview by John Smibert   For years we…

TALKING SALES 136: “Change the conversation”

TALKING SALES 136: “Change the conversation”

          “Lead the customer to a realization” –   interview by John Smibert.      According to Dean Kelly salespeople need…

TALKING SALES 135:   “Lose fast – win slow” – Tony Hughes

TALKING SALES 135: “Lose fast – win slow” – Tony Hughes

                      “The cost of pursuing business we cannot win is huge”…

TALKING SALES 126: “How good is your buyer’s business case?

TALKING SALES 126: “How good is your buyer’s business case?

            “A strong buyer’s business case enhances the chance of a positive decision” – Interview…

TALKING SALES 125: “The No 1 sales challenge”

TALKING SALES 125: “The No 1 sales challenge”

              “How can we raise the selling efficiency of salespeople from 25% to 75%?”…

TALKING SALES 122:  “Why marry up the sales process with the buyer’s journey?”

TALKING SALES 122: “Why marry up the sales process with the buyer’s journey?”

         “The magic happens when the sales & buying processes interconnect”  – Discussion with  John Smibert.     I asked…

TALKING SALES 118:  “Sales mistake #1 – Lack of strategy”

TALKING SALES 118: “Sales mistake #1 – Lack of strategy”

“Sales basics: Write down your goal, plan your strategy and then execute” – Interview by John Smibert     According to…

Death of A Sales Lead, or: What’s the Problem with Marketing’s Sales Leads ?

Death of A Sales Lead, or: What’s the Problem with Marketing’s Sales Leads ?

My firm specialises in working with Sales and Marketing teams in medium and large B2B organisations. We show them how to get…

TALKING SALES 115:  Are you wasting time asking for referrals?

TALKING SALES 115: Are you wasting time asking for referrals?

          “There is a wrong way and a right way to ask for referrals” – Discussion with John…

TALKING SALES 114: “Jointly crafting a buyer’s value proposition”

TALKING SALES 114: “Jointly crafting a buyer’s value proposition”

            “Developing and leveraging the customer value proposition” – Interview by John Smibert.   What…

White Papers

Strategic B2B Social Selling – A brief for the CEO
                                      By Tony...... More

Sales Tools

5 sales management questions for insight and value
  In a recent interview with Dean Kelly “How to conduct the Internal... More
Bubble Chart – creating value in client conversations
  In a recent article titled “How to challenge your customer”... More
Death of A Sales Lead, or: What’s the Problem with Marketing’s Sales Leads ?
My firm specialises in working with Sales and Marketing teams in medium and larg... More
Rethinking CRM and Business Engagement
How sales engagement is changing and what we need to do to stay ahead of the wav... More
TALKING SALES 117: “Social media technology madness – how to choose”
              “Forget about the shiny new toy; think about your bus... More