"Social selling is leveraging social networks to develop sales" – interview of Loic Simon by John Smibert.
What does Social Selling mean in a B2B sales environment?
Loic Simon has a straightforward definition:
"Social selling is leveraging social networks to develop sales"
I took the opportunity to interview Loic recently. He was in Australia facilitating the first #SocialSellingForum run in Australia.
He explained that Social Selling "in a B2B complex sales environment...
“Sales managers need to be skilled leaders more than skilled salespeople” – Interview by John Smibert
Sales managers are the engine room of any sales organisation. The quality of the sales leadership team, and their ability to lead the organisation to sustained revenue growth, means that they are the most vital link in the enterprise chain.
In fact sales management guru Tony Hughes asks "Is sales management the weak link in the revenue chain?"
As we are driven to more and more product and...