The Professor: The Facebookification of LinkedIn



TonyHughesProf Diculous4In this short interview by Tony Hughes, Professor H. Diculous discusses the ramifications of LinkedIn adopting some of the Facebook functionality.

The Professor also makes some wise recommendations about how we should best utilise LinkedIn to our benefit. As he says “We are only at work for 12 to 14 hours a day – what are we going to to with the rest of our life”.

This is the 9th in the Professor H. Diculous series of light hearted sales videos.


Professor Harry Diculous is the adjunct professor of anthropology and trustee of the endowment of sales and social selling.

See more of the Professor here

Professor Diculous is a pre-eminent thought leader on social media. Originally a boat refugee from Greece, he entered Australia as an economic asylum seeker following the collapse of the Greek economy. He quickly developed a masterful Aussie accent and now consults to Australia’s Minister of Science and Technology.

Professor Diculous is played by business comedian Rodney Marks


Professor Diculous has kindly agreed to allow you to share this page via your social media accounts provided you do it quietly and discretely.

The Professor would be delighted to answer any questions you might post below. We cannot promise you will understand his answers.

John leads three related organisations, Custell, Strategic Selling Group and Sales Masterminds APAC. These help B2B selling organisations, who recognise the need to transform their sales capability, to respond to the tsunami of change that is starting to wash over us all. He works with people who recognise that to survive they must more strategically support their customer in their buying journey - and understand that they must become specialists in the customer's domain in order to be of value to them. He also helps sales teams build differentiated personal brands and leverage the digital and social worlds to engage to create trust and value.

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