The Professor 2: Social Selling (part 1)


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ThProf Diculous4is is the second in the Professor H. Diculous series of light hearted sales videos.

In this short 2 minute video interview by Tony J. Hughes,  Professor Diculous discusses the five pillars of social selling – or is it three?

He stresses the importance of triangulation and collapsing content – at least that is what I think he is saying????   Perhaps I had better listen again.

Professor Harry Diculous is the adjunct professor of anthropology and trustee of the endowment of sales and social selling.



Professor Diculous is a pre-eminent thought leader on social media. Originally a boat refugee from Greece, he entered Australia as an economic asylum seeker following the collapse of the Greek economy. He quickly developed a masterful Aussie accent and now consults to Australia’s Minister of Science and Technology.

Professor Diculous is played by business comedian Rodney Marks


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John leads three related organisations, Custell, Strategic Selling Group and Sales Masterminds APAC. These help B2B selling organisations, who recognise the need to transform their sales capability, to respond to the tsunami of change that is starting to wash over us all. He works with people who recognise that to survive they must more strategically support their customer in their buying journey - and understand that they must become specialists in the customer's domain in order to be of value to them. He also helps sales teams build differentiated personal brands and leverage the digital and social worlds to engage to create trust and value.

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