By John Smibert
What’s the power of personal branding for you?
In the 2 minute video below I explain how my personal brand helps me attract new prospective clients. Perhaps this will give you some helpful ideas.
If you are a salesperson I encourage you to build and leverage your personal brand in order to attract customers. Testament to this is what Sue achieved in her sales and in her career – as explained in the Sue & Barry story.
What’s the Power of Personal Branding for you?
That will depend on what you’re trying to achieve.
For me it has been to make prospecting easier – to generate warm leads.
I thought you might like to know how I’ve done this?
I’ve engaged with thousands of potential clients via my personal branding activity and built the beginnings of a trusted relationship with many of these.
As an example – I have never met or spoken to a large proportion of the thousands I am connected with on LinkedIn. Most are in my target market because I’ve been very careful to connect with the right people.
A large proportion of my LinkedIn connections feel they know me – despite not having met me. They have some understanding of the value I can create for them.I regularly share thought provoking content – content that is relevant to their job or business. In some cases they have read my comments in a LinkedIn group – particularly in the one that I manage – the Strategic Selling group.
I try to give – without expecting anything in return. I never sell on social media.
Because I have connected and shared high quality content of specific and relevant value – many have developed a level of trust in my ‘promise of value’. This is validated in the reaction I get – when I call a connected person for the first time – to set up a meeting – and generally after identifying a trigger event.
Typically I get a response something like: “Great to hear from you John – yes let’s meet” – and that’s often before I have explained why I want a meeting.
That’s the power of Personal Branding for me.
What is it for you?
For more insight on how to build your personal brand see The Sue & Barry Story
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