By John Smibert
What’s the power of personal branding for you?
In the 2 minute video below I explain how my personal brand helps me attract new prospective clients. Perhaps this will give you some helpful ideas.
If you are a salesperson I encourage you to build and leverage your personal brand in order to attract customers. Testament to this is what Sue achieved in her sales and in her career – as explained in the Sue & Barry story.
What’s the Power of Personal Branding for you?
That will depend on what you’re trying to achieve.
For me it has been to make prospecting easier – to generate warm leads.
I thought you might like to know how I’ve done this?
I’ve engaged with thousands of potential clients via my personal branding activity and built the beginnings of a trusted relationship with many of these.
As an example – I have never met or spoken to a large proportion of the thousands I am connected with on LinkedIn. Most are in my target market because I’ve been very careful to connect with the right people.
A large proportion of my LinkedIn connections feel they know me – despite not having met me. They have some understanding of the value I can create for them.I regularly share thought provoking content – content that is relevant to their job or business. In some cases they have read my comments in a LinkedIn group – particularly in the one that I manage – the Strategic Selling group.
I try to give – without expecting anything in return. I never sell on social media.
Because I have connected and shared high quality content of specific and relevant value – many have developed a level of trust in my ‘promise of value’. This is validated in the reaction I get – when I call a connected person for the first time – to set up a meeting – and generally after identifying a trigger event.
Typically I get a response something like: “Great to hear from you John – yes let’s meet” – and that’s often before I have explained why I want a meeting.
That’s the power of Personal Branding for me.
What is it for you?
For more insight on how to build your personal brand see The Sue & Barry Story
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John leads three related organisations, Custell, Strategic Selling Group and Sales Masterminds APAC. These help B2B selling organisations, who recognise the need to transform their sales capability, to respond to the tsunami of change that is starting to wash over us all. He works with people who recognise that to survive they must more strategically support their customer in their buying journey - and understand that they must become specialists in the customer's domain in order to be of value to them. He also helps sales teams build differentiated personal brands and leverage the digital and social worlds to engage to create trust and value.