“Leverage Your Unique Promise of Value”

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This article touches on the value that coaches, mentors, consultants and salespeople can achieve from strengthening and leveraging their personal brand. 

Find out how you can assess the strength of your personal brand: You will be asked three important questions that will help you assess your personal brand and the value it is driving for you.

Video Transcript:

Often I get asked “Why do I need to enhance my personal brand?”

You already have a personal brand – we all do. Particularly if you’re a successful customer facing professional in the B2B world you’ll already have a strong personal brand.

But is it as good as it can be? And even if it’s strong – how well is it leveraged to accelerate your results? And what value would you get from enhancing and leveraging your personal brand?

Ask yourself three questions regarding your current personal Brand:

  • Do you stand out from your peers?
  • Are you recognised for providing unique value to your employer, colleagues and customers?
  • Are your  target customers – those you have never met – aware of your promise of value to them?

What difference would it make to your career and income if you could confidently answer ‘Yes’ to these questions?

There are thousands of examples of consultants and salespeople who have achieved brilliant outcomes by strategically enhancing their personal brand – and then leveraging it on-line – particularly via social media.

Some of you may have seen me tell the Sue and Barry Story – it validates these outcomes.

If you haven’t already – I encourage you to invest time in strategically enhancing and leveraging your personal brand.

I’m not going to pretend it’s easy – but the rewards make it worth it.


For more insight on the value of building your personal brand see more articles here


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John leads three related organisations, Custell, Strategic Selling Group and Sales Masterminds APAC. These help B2B selling organisations, who recognise the need to transform their sales capability, to respond to the tsunami of change that is starting to wash over us all. He works with people who recognise that to survive they must more strategically support their customer in their buying journey - and understand that they must become specialists in the customer's domain in order to be of value to them. He also helps sales teams build differentiated personal brands and leverage the digital and social worlds to engage to create trust and value.

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