The Professor 1: “Personal Branding”

Salesperson Brand

Prof Diculous4This is the first of a series of light hearted sales videos we plan to publish over the next few weeks. We look forward to your feedback.

In this short 1 minute video interview Professor Diculous discusses the importance of personal branding for salespeople.

The professor espouses the virtues (or otherwise) of Personal Branding for salespeople and consultants.

He presents the case for a consistent and recognisable brand for all salespeople for the benefit of the buyers.

Professor Harry Diculous is the adjunct professor of anthropology and trustee of the endowment of sales and social selling.


Professor Diculous is a pre-eminent thought leader on social media. Originally a boat refugee from Greece, he entered Australia as an economic asylum seeker following the collapse of the Greek economy. He quickly developed a masterful Aussie accent and now consults to Australia’s Minister of Science and Technology.

Professor Diculous is played by business comedian Rodney Marks


Your Invitation: I invite you to join the Strategic Selling group on LinkedIn where you can experience informative discussions with your peers and sales thought leaders on subjects like the one we have discussed here.

Please Share: If you valued this article, please  share via your Twitter, LinkedIn, Google+ and Facebook social media platforms. I encourage you to join the conversation or ask questions. So feel free to add a comment on this post – I promise to respond. Please follow my LinkedIn post page and follow me here on the Strategic Selling Group. I also recommend you follow my associates in the SMA Sales Masterminds.

Your invitation to subscribe to this blog:  Please feel free to SUBSCRIBE HERE


John leads three related organisations, Custell, Strategic Selling Group and Sales Masterminds APAC. These help B2B selling organisations, who recognise the need to transform their sales capability, to respond to the tsunami of change that is starting to wash over us all. He works with people who recognise that to survive they must more strategically support their customer in their buying journey - and understand that they must become specialists in the customer's domain in order to be of value to them. He also helps sales teams build differentiated personal brands and leverage the digital and social worlds to engage to create trust and value.

Your Turn To Talk