TALKING SALES 15: “Sales Strategy: Where the rubber hits the road” – Sue Barrett

Sales Strategy rubber hits the road5


Sue BarrettIn this interview Sue Barrett talks to John Smibert about the need for an effective organisational sales strategy.

The company sales strategy is often overlooked, incomplete or not updated regularly enough in many selling organisations.

Sue also outlines the components that make up a sales strategy and how the sales strategy relates to the marketing strategy. Most sales directors will find value in this discussion.

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John leads three related organisations, Custell, Strategic Selling Group and Sales Masterminds APAC. These help B2B selling organisations, who recognise the need to transform their sales capability, to respond to the tsunami of change that is starting to wash over us all. He works with people who recognise that to survive they must more strategically support their customer in their buying journey - and understand that they must become specialists in the customer's domain in order to be of value to them. He also helps sales teams build differentiated personal brands and leverage the digital and social worlds to engage to create trust and value.

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