As he says “… one amplifies the other, but one, in absence of the other, can easily lead us down a path that ultimately takes us in the wrong direction“.
This message is [presented very articulately by Ian. It is similar to the message in the last episode of talking sales (Passion over Process by Dan Symons) where Dan emphasised the same point in a different way.
Ian is the CEO of Go-Givers Australia. He is an expert in sales transformation and a specialist in why people sell.