TALKING SALES 11: “Secrets of Selling Exposed” – John (JD) Dean

DareJohn DeanIn this 4 minute discussion with John Smibert,  John (JD) Dean dares salespeople not to talk about their product or company.       “What!” I hear you say – “how do we sell a product without talking about it”.

JD presents some great advice on how to engage and more effectively with your customer.

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John leads three related organisations, Custell, Strategic Selling Group and Sales Masterminds APAC. These help B2B selling organisations, who recognise the need to transform their sales capability, to respond to the tsunami of change that is starting to wash over us all. He works with people who recognise that to survive they must more strategically support their customer in their buying journey - and understand that they must become specialists in the customer's domain in order to be of value to them. He also helps sales teams build differentiated personal brands and leverage the digital and social worlds to engage to create trust and value.

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