CRM, SFA, and Sales Enablement. The Same?



By Tony J Hughes (A reprint from my LinkedIn Pulse page)

Customer churn is a cancer eating away at most businesses.

To combat this and be truly customer-centric, you must have an effective Customer Relationship Management (CRM) strategy supported by the right CRM technology. Yet placing customers at the heart of a business is all about people, culture and processes rather than technology.

Beyond client retention, businesses also need to

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