TALKING SALES 5: “Choosing the right sales methodology” with John Dougan

John DouganChoosing a sales methodology.  Interview by John Smibert

I was delighted to talk with John Dougan on this subject.

In this 3 minute video John provides us with a great insight into how a selling organisation should choose a sales methodology that is right for them.

One novel suggestion he makes is

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John leads three related organisations, Custell, Strategic Selling Group and Sales Masterminds APAC. These help B2B selling organisations, who recognise the need to transform their sales capability, to respond to the tsunami of change that is starting to wash over us all. He works with people who recognise that to survive they must more strategically support their customer in their buying journey - and understand that they must become specialists in the customer's domain in order to be of value to them. He also helps sales teams build differentiated personal brands and leverage the digital and social worlds to engage to create trust and value.

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