TALKING SALES 2: “The Challenge of Change in B2B sales” – Tony J. Hughes

Hughes-and-ClappingIn this 3 minute “TALKING SALES” interview by John Smibert, Tony J. Hughes tells us about the challenges recent changes in the selling landscape have presented to sales professionals and sales leaders. He give some insight in how we need to respond to these challenges.

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John leads three related organisations, Custell, Strategic Selling Group and Sales Masterminds APAC. These help B2B selling organisations, who recognise the need to transform their sales capability, to respond to the tsunami of change that is starting to wash over us all. He works with people who recognise that to survive they must more strategically support their customer in their buying journey - and understand that they must become specialists in the customer's domain in order to be of value to them. He also helps sales teams build differentiated personal brands and leverage the digital and social worlds to engage to create trust and value.

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